In The News
Mar/Apr 2008 Issue
Louisiana lauds Southern Traveler

The AAA Southern Traveler has been chosen as the first recipient of the Travel Media Award by the Louisiana Travel Promotion Association (LTPA) for the magazine’s dedication to shining a spotlight on Louisiana’s destinations and diversions.

The LTPA annually presents awards to the top attractions, festivals and travel professionals for their efforts and campaigns in promoting tourism. The media award was created to recognize media outlets for going “the extra mile” to highlight Louisiana.

“Through interesting editorial and eye-catching photography, AAA Southern Traveler has consistently played an integral role in communicating Louisiana’s tourism message to its members,” said Joseph Dunn, membership director of the LTPA.

The AAA Southern Traveler–which AAA Missouri produces for its members in Arkansas, Louisiana and Mississippi–was chosen to win the award because of the quantity and quality of its coverage of Louisiana. Celebrating its 10th anniversary in 2007, the magazine has devoted a significant part of its editorial content to the state to provide AAA members with vacation ideas in Louisiana.

“It’s such an honor to receive this first Travel Media Award from Louisiana,” said Deborah Reinhardt Palmer, managing editor of the AAA Southern Traveler. “We are well aware of the many publications that were among the nominees, and to be in that group of fine Southern magazines was a delight for us. To come away with the award is a great feather in our cap.”

Round up old car batteries

A 95-percent recycling rate makes lead-acid batteries the most highly recycled product, but with thousands of batteries failing every day, some are slipping through the cracks and not making it into the recycling system.

To catch the strays, AAA will conduct its annual Great Battery Roundup® from April 19–25 in conjunction with the national Earth Day celebration. On these dates, the public is encouraged to bring any old car, truck, boat and motorcycle batteries to participating AAA Approved Auto Repair facilities for proper recycling.

A list of Approved Auto Repair facilities can be found here. You can visit www.AAA.com or call 1-800-222-7623, ext. 6821, to learn of the participating locations in your area.

The Great Battery Roundup® augments the year-round collection efforts of the AAA Battery Service, which is available in select areas and removes used batteries for recycling each time a replacement automotive battery is installed. AAA offers mobile battery testing and installation in St. Louis, Kansas City, Springfield, Mo., and Evansville, Ind.

The AAA Battery Service will come to you, evaluate your battery with state-of-the-art diagnostic tools and replace it, if necessary, with the battery most suited to your car. AAA batteries are competitively priced and carry a three-year warranty. Visit www.AAA.com for details.

AAA delivers batteries to the scene of the breakdown in many areas of the Midwest.

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